80 20 social media rule pdf

80 20 social media rule pdf
The 80/20 then, is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
The 80/20 Rule also applies to social media. In this case, it applies to how much educational-to-promotional content you should employ to attract more customers. In other words, to successfully grow your business through social media, you need to create content that is 80 percent educational and only 20 percent promotional.
With this in mind, what the heck do you share and post on Social Media? I like to follow the 80/20 rule. I like to follow the 80/20 rule. 80% of the time, share to either help, entertain and or …
When setting up your social media marketing campaign, remember the 80/20 rule. Spend 80% of your time getting involved in conversations relating to your profession. Give followers tips and educate them on your industry. Spend the other 20% promoting your products or services. Remember to sell the benefits, not the features.
The 80/20 Rule – Pareto of B2B Social Media Marketing Ben Green on November 5, 2015 One of the oft-quoted principles of business—especially in B2B marketing and sales—is the Pareto principle, or the 80/20 rule.
Thus there is a secret formula 80 20 rule in social media marketing. According to this formula, 80% of conversions are generated by 20% marketing efforts. This should be a part of your social media strategy in order to get success as a business on social media. Let’s check this rule in detail.
Use the 80/20 rule in social media! Ok. So, it isn’t as much a secret as it is a rule. It’s one thing to socialize and another to self-promote on social media. The biggest turn off is over-the-top self-promotion. Your audience can smell it from a mile away. If you keep selling and promoting on […]
The best practice is to lay off any social media engagement (posting, liking, etc.,) and keep it strictly for research and communication with key influencers within social media. Remember, the idea is to have as little distraction as you can to focus on your writing.
A good place to start is by incorporating the 80-20 rule into your social media strategy. The basic concept of the 80-20 rule is that 80 percent of the time you’re posting valuable, entertaining content that is not self-promoting.
Using the 80/20 Rule for Social Media . Jacqueline Puga. August 4, 2017. Category: Social Media. Share. One of the core principles of marketing is the 80/20 rule. This concept comes from the Italian economist Vilfredo Pareto who emphasized that 20% of the population controls the majority of the wealth. In marketing, this translates a bit differently. About 20% of your strategy is going to
27/11/2018 · Join Andy Ogg in this exciting and fun look into the 80 / 20 rule of Social Media and how to implement it in your Travel Business to save time, increase your efforts and bring in more leads! We
80-20 Rule of Social Media Everyone knows that social media is a major part of the marketing for your business but the fact remains that people are not directly interested in direct sales pitches. They are looking to be social and for entertainment.
The 80/20 rule appears in many compendiums of “best practices” in social media for business, like this piece in the Entrepreneur magazine, and the article that triggered this post: A Content
The 80/20 rule is a fairly basic rule to incorporate into your social media strategy, but it’ll set the foundations as you go about the complex matter of trying to gain the trust of your followers. You know what to post and when, which is half the battle on social media…

The 80 20 Rule of Social Media — Pick Your Platform and

The 80/20 Rule of Social Media to Monetize Your Blog
How to Use the 80/20 Rule to Conquer Social Media Marketing The 80/20 rule, also known as the Pareto principle , basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site.
Incorporating the 80/20 rule is a good start. Everyone wants to know the secret social media formula that engages users and builds their online following. 877-873-7445
We are applying an 80-20 rule in regards to our social media strategy. It is a guideline of what people will accept in business content because the rest of the content is relationship building and entertaining.
While reading about social media marketing you might have encountered with 80/20 rule; this rule is applicable in marketing, which states that 80% of leads are generated by 20% marketing effort. This rule is apt in social media. 80/20 rule should be part of your social media strategy. If you are still wondering how to apply this rule, read this article till the end.
The 80-20 rule of social media is a necessity for establishing a place online, learning the correct content to put online is key to gaining followers.
Here’s how you should apply ‘The 80/20 Rule’ to your social media content: 20% of Your Brand’s Content: Include Persuasive Call-to-Actions When working on the 20% of content that deals with your brand, also include information that benefits your audience.
The 80/20 rule for social media has long been used by marketers to ensure brands maintain a good balance between promotional and interesting / engaging, but non-promotional, content on social media …

The 80/20 rule for social media means that you use 20% of your content to promote your brand, products and services, but you use 80% of your content to engage with your audience and give them information that is useful to them, whether it is educational, entertaining or informational.
Though social media content management does not have a main, definitive rule of thumb, there are guidelines that businesses can apply. Among these guiding principles for managing content in social media platforms is the 80-20 Rule.
Pareto Principle: 20% of your community will create 80% of the activity that happens within it. 1% rule: 1% creates content, 9% reacts to it, and 90% lurks.
The 80/20 Rule is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
The 80-20 rule of Social Media Marketing is wrong. There, I said it. Now, in defense of us marketers, we didn’t always know it was wrong. In fact, we were often told it was right, and that we should always follow it when planning our content.
The 80/20 rule applies to all social media when using it for business purposes. Known as the Pareto Principle, the 80/20 rule means that 80 percent of your outcomes come from 20 percent of your inputs.
The basic concept of the 80/20 rule is that 80% of the content you post to your social networks should be original, valuable, and engaging content that is not self-promoting. The other 20% should promote your law firm and legal services with strong calls-to-action.

The 80/20 Rule was once the golden rule of effective social media marketing. It states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20%
The 80/20 rule implies that only 20% of the content brands post on social media should be about themselves (for self promotion, lead generation, or advertisement), and the overwhelming bulk of 80% needs to focus on what is relevant to their community.
Does Social Media Violate The 80/20 Rule? The 80/20 rule is a pretty well known fact. It goes like this: 80% of your results will come from 20% of your efforts. Which means that approximately 20% of the things we actually do are responsible for a huge majority of the results we achieve. by David Risley 3 minutes read. The 80/20 rule is a pretty well known fact. It goes like this: 80% of your
Social media content creation should involve 80% engagement posts and 20% sales posts. The 80/20 Rule can make or break your social media marketing. The 80/20 Rule can make or break your social media marketing.
Reversing the 80/20 Rule So, don’t ignore the 80%! Social media marketing is low cost marketing with few risks and enormous potential. It is the perfect way to stay connected with all of your customers, including the often overlooked 80%.
The 80/20 Rule for Social Media. March 2nd, 2011. An often used business tenet is the 80/20 rule. This ratio is derived from the Pareto Principle which states that 80% of the effects come from 20…
With the 80/20 Rule in social media marketing, 20% of your strategy will produce 80% of your results. To elaborate, 80% of your marketing content should be entertaining, educational, or informative geared toward your particular audience. This content should be your best effort at building the relationship and trust between you and your following.
How the 80 20 Rule Impacts Your Talent Community Workology
Using the “80-20” Rule In Social Media. November 6, 2015 by Raul Harman. Introduction. For those of you unfamiliar with the Pareto principle, here is a quick introduction to bring you up to speed. Vilfredo Pareto, a famous Italian economist, engineer, philosopher and much more, made several important contributions to economics, particularly in the study of income distribution. Amongst many
The Pareto principle, which states that just 20% of the causes are responsible for 80% of the effects in any situation, is the basis of the 80/20 rule of social media. It takes relatively little to produce large outcomes, making this rule a study in efficiency.
Follow the Pareto Principle, or the 80/20 rule, when in your social media updates and posts, with no more than 20% of them being promotional in nature. – media and public opinion pdf The 80:20 Rule of Social Media Marketing. Social media is a tricky road to maneuver, especially if you’re a newbie. There are numerous social networks, a variety of online courses from experts, and a hundred different ways to do it right.
Relying on the 80/20 rule is not an effective way to measure customer satisfaction. Social media data can help provide insight into the customer experience. Social media data can help provide insight into the customer experience.
Although you may have your own tactics, integrating the 80/20 content rule into your social media strategy can increase engagement. It simple terms, the 80/20 rule means that 80% of your content should be tailored to your audience by providing them with value, while the remaining 20% can be used to promote your own brand.
The 70:20:10 rule in social media marketing In terms of social media, the eternal question is what types of content should a brand post? The 70:20:10 rule allows you to structure your updates, allowing your company to appear reputable, whilst simultaneously engaging the reader.
Home » Social Media » The 80/20 Rule The 80/20 Rule. 20 June 2018. From Medium: A few years ago, when I was single and desperate to find a boyfriend, I asked my friend Amy if she thought my blog made me undatable. She didn’t have an answer, but she did share an anecdote. After Amy and her friend Max met me at a book party in SoHo, she received an email from a friend expressing his surprise
The 80/20 Rule applied to social media sites would state that 80% of all results can be achieved with 20% of all sites. However, the 80 to 20 ratio is no more than a concept or a rule of thumb. The actual ratio is quite often greater than 80 to 20.
The 80/20 rule for social media Twinlife Marketing
20% of social media posts should promote a brand, company, or product. 20% of social media posts should inform, educate, or entertain your audience. 80% of social media posts should promote a
17/05/2017 · Social media marketing success is attributed to the 80:20 rule. Watch this video to understand how, as a business, you can avoid coming across as …
9/09/2016 · However you choose to use social media, it is always important to apply the 80/20 social media rule. The rule can help companies have a fair balance between different types of content. For example, 80 percent of content should be entertaining, interesting and sharable, whereas the remaining 20 percent should be all about you and your brand.
There’s no secret formula to successfully engaging with your audience on social media, but applying ‘The 80/20 Rule’ should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really
Data-driven decision-making is helping me achieve the 80/20 rule in social media. We are still refining our social media approach. I hope to find the “golden egg”, but until then, I am just striving to accomplish the 80/20 rule.
How to Apply The 80/20 Rule in Blog Content Marketing

Social Media 80/20 Rule What Is It? Noisy Little Monkey
Infographic created by Cendrine Marrouat – Named after Italian economist Vilfredo Pareto, the Pareto Principle states that 80% of the consequences stem from 20% of the causes.
Social Media Marketing 80-20 Rule Why it still matters to listen more than you talk, even on Social Media. Have you heard of the 80-20 Rule? There are many reasons to engage in social media if you are a business owner or a professional, and often times we forget or do not know of the basic rule …
80/20 Rule on Social Media This week I thought I would address a mistake that I see SO many companies making with their social media strategies: ONLY selling their products and achievements on social media. If you have had a social media class with me, you know this one of my pet peeves. I always preach: The 80/20 Rule.
The 80/20 rule of social media states that 20% of your content should be about promoting a company, brand, or product/service while 80% of the social media content should be there to inform,
Using The “80-20” Rule In Social Media

The 80/20 Social Media Rule – Emerging Media Movements
How the 80/20 Rule can help your business Submitted by Mike Allton on Fri, 04/12/2013 – 8:00am Have you ever been to a networking meeting like BNI, or perhaps a local Chamber of Commerce function?
The 80/20 Rule of Social Media Marketing Posted on May 27, 2016 by Stoney G deGeyter In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population.
The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes.
Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule states that any business should post eight percent about the customer while only twenty percent should be about
The 80/20 Rule is a potent little principle that can increase your business revenue and make your life easier. The gist of the 80/20 Rule is that you get 80% of your results out of 20% of your efforts.
This is, after all, the person that is more open to sharing your social media content. This is the person that makes up 80% of your profits and is made up of 20% of your customers/clients and it
By my understanding, Google has abandoned the 80/20 rule as they originally conceived it, because it just didn’t scale well. Instead, they’ve moved it over to the Xlabs where they have employees dedicated full-time to innovation. Others companies do “FedEx” days, where they have to deliver a …
80/20 Rule in Social Media Boomers’ Social Media Tutor

80/20 Rule for Social Media Triple R Marketing

Using the 80/20 Rule for Social Media E-Marketing Associates
nexxtech portable cd player manual – Applying the 80/20 Rule to you social media marketing.
80/20 Social Media Rule 4 Tips to Leverage Customer

Social Media for Business and the 80/20 Rule Hallam Internet

Using The 80/20 Rule On Social Media intense

The 80/20 Rule Why Just 20% of Your Social Media Content
80-20 Rule Of Social Media Cloud1Marketing

Data-driven decision-making is helping me achieve the 80/20 rule in social media. We are still refining our social media approach. I hope to find the “golden egg”, but until then, I am just striving to accomplish the 80/20 rule.
Pareto Principle: 20% of your community will create 80% of the activity that happens within it. 1% rule: 1% creates content, 9% reacts to it, and 90% lurks.
Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule states that any business should post eight percent about the customer while only twenty percent should be about
While reading about social media marketing you might have encountered with 80/20 rule; this rule is applicable in marketing, which states that 80% of leads are generated by 20% marketing effort. This rule is apt in social media. 80/20 rule should be part of your social media strategy. If you are still wondering how to apply this rule, read this article till the end.
Using the 80/20 Rule for Social Media . Jacqueline Puga. August 4, 2017. Category: Social Media. Share. One of the core principles of marketing is the 80/20 rule. This concept comes from the Italian economist Vilfredo Pareto who emphasized that 20% of the population controls the majority of the wealth. In marketing, this translates a bit differently. About 20% of your strategy is going to
The 80:20 Rule of Social Media Marketing. Social media is a tricky road to maneuver, especially if you’re a newbie. There are numerous social networks, a variety of online courses from experts, and a hundred different ways to do it right.
The 80/20 then, is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
The 80/20 Rule was once the golden rule of effective social media marketing. It states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20%
Relying on the 80/20 rule is not an effective way to measure customer satisfaction. Social media data can help provide insight into the customer experience. Social media data can help provide insight into the customer experience.
When setting up your social media marketing campaign, remember the 80/20 rule. Spend 80% of your time getting involved in conversations relating to your profession. Give followers tips and educate them on your industry. Spend the other 20% promoting your products or services. Remember to sell the benefits, not the features.
Though social media content management does not have a main, definitive rule of thumb, there are guidelines that businesses can apply. Among these guiding principles for managing content in social media platforms is the 80-20 Rule.
Reversing the 80/20 Rule So, don’t ignore the 80%! Social media marketing is low cost marketing with few risks and enormous potential. It is the perfect way to stay connected with all of your customers, including the often overlooked 80%.
The 80/20 rule applies to all social media when using it for business purposes. Known as the Pareto Principle, the 80/20 rule means that 80 percent of your outcomes come from 20 percent of your inputs.

The 80- 20 rule of social media engagement Sociota
Google and the 80/20 Rule ISYS6621 Social Media and

Relying on the 80/20 rule is not an effective way to measure customer satisfaction. Social media data can help provide insight into the customer experience. Social media data can help provide insight into the customer experience.
Use the 80/20 rule in social media! Ok. So, it isn’t as much a secret as it is a rule. It’s one thing to socialize and another to self-promote on social media. The biggest turn off is over-the-top self-promotion. Your audience can smell it from a mile away. If you keep selling and promoting on […]
Infographic created by Cendrine Marrouat – Named after Italian economist Vilfredo Pareto, the Pareto Principle states that 80% of the consequences stem from 20% of the causes.
Home » Social Media » The 80/20 Rule The 80/20 Rule. 20 June 2018. From Medium: A few years ago, when I was single and desperate to find a boyfriend, I asked my friend Amy if she thought my blog made me undatable. She didn’t have an answer, but she did share an anecdote. After Amy and her friend Max met me at a book party in SoHo, she received an email from a friend expressing his surprise
Here’s how you should apply ‘The 80/20 Rule’ to your social media content: 20% of Your Brand’s Content: Include Persuasive Call-to-Actions When working on the 20% of content that deals with your brand, also include information that benefits your audience.

Social Media and the 80/20 Rule It’s Not About You
80 20 Rule The Social Media Hat

The 80/20 Rule was once the golden rule of effective social media marketing. It states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20%
27/11/2018 · Join Andy Ogg in this exciting and fun look into the 80 / 20 rule of Social Media and how to implement it in your Travel Business to save time, increase your efforts and bring in more leads! We
The 80/20 rule of social media states that 20% of your content should be about promoting a company, brand, or product/service while 80% of the social media content should be there to inform,
The 80/20 rule for social media means that you use 20% of your content to promote your brand, products and services, but you use 80% of your content to engage with your audience and give them information that is useful to them, whether it is educational, entertaining or informational.
Relying on the 80/20 rule is not an effective way to measure customer satisfaction. Social media data can help provide insight into the customer experience. Social media data can help provide insight into the customer experience.
The 80/20 Rule for Social Media. March 2nd, 2011. An often used business tenet is the 80/20 rule. This ratio is derived from the Pareto Principle which states that 80% of the effects come from 20…
Home » Social Media » The 80/20 Rule The 80/20 Rule. 20 June 2018. From Medium: A few years ago, when I was single and desperate to find a boyfriend, I asked my friend Amy if she thought my blog made me undatable. She didn’t have an answer, but she did share an anecdote. After Amy and her friend Max met me at a book party in SoHo, she received an email from a friend expressing his surprise
Though social media content management does not have a main, definitive rule of thumb, there are guidelines that businesses can apply. Among these guiding principles for managing content in social media platforms is the 80-20 Rule.
The 80/20 Rule also applies to social media. In this case, it applies to how much educational-to-promotional content you should employ to attract more customers. In other words, to successfully grow your business through social media, you need to create content that is 80 percent educational and only 20 percent promotional.

The 80/20 Rule Why Just 20% of Your Social Media Content
80/20 Rule for Social Media Triple R Marketing

The 80/20 Rule is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
Pareto Principle: 20% of your community will create 80% of the activity that happens within it. 1% rule: 1% creates content, 9% reacts to it, and 90% lurks.
Follow the Pareto Principle, or the 80/20 rule, when in your social media updates and posts, with no more than 20% of them being promotional in nature.
Relying on the 80/20 rule is not an effective way to measure customer satisfaction. Social media data can help provide insight into the customer experience. Social media data can help provide insight into the customer experience.
There’s no secret formula to successfully engaging with your audience on social media, but applying ‘The 80/20 Rule’ should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really
The best practice is to lay off any social media engagement (posting, liking, etc.,) and keep it strictly for research and communication with key influencers within social media. Remember, the idea is to have as little distraction as you can to focus on your writing.
The 80/20 Rule applied to social media sites would state that 80% of all results can be achieved with 20% of all sites. However, the 80 to 20 ratio is no more than a concept or a rule of thumb. The actual ratio is quite often greater than 80 to 20.
Infographic created by Cendrine Marrouat – Named after Italian economist Vilfredo Pareto, the Pareto Principle states that 80% of the consequences stem from 20% of the causes.
When setting up your social media marketing campaign, remember the 80/20 rule. Spend 80% of your time getting involved in conversations relating to your profession. Give followers tips and educate them on your industry. Spend the other 20% promoting your products or services. Remember to sell the benefits, not the features.
A good place to start is by incorporating the 80-20 rule into your social media strategy. The basic concept of the 80-20 rule is that 80 percent of the time you’re posting valuable, entertaining content that is not self-promoting.
Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule states that any business should post eight percent about the customer while only twenty percent should be about

The 80-20 Rule in Social Media Visual.ly
What is 80/20 Rule in Social Media and Its Importance

The 80/20 then, is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
We are applying an 80-20 rule in regards to our social media strategy. It is a guideline of what people will accept in business content because the rest of the content is relationship building and entertaining.
The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes.
The 80/20 Rule also applies to social media. In this case, it applies to how much educational-to-promotional content you should employ to attract more customers. In other words, to successfully grow your business through social media, you need to create content that is 80 percent educational and only 20 percent promotional.
80-20 Rule of Social Media Everyone knows that social media is a major part of the marketing for your business but the fact remains that people are not directly interested in direct sales pitches. They are looking to be social and for entertainment.
By my understanding, Google has abandoned the 80/20 rule as they originally conceived it, because it just didn’t scale well. Instead, they’ve moved it over to the Xlabs where they have employees dedicated full-time to innovation. Others companies do “FedEx” days, where they have to deliver a …
Use the 80/20 rule in social media! Ok. So, it isn’t as much a secret as it is a rule. It’s one thing to socialize and another to self-promote on social media. The biggest turn off is over-the-top self-promotion. Your audience can smell it from a mile away. If you keep selling and promoting on […]
This is, after all, the person that is more open to sharing your social media content. This is the person that makes up 80% of your profits and is made up of 20% of your customers/clients and it
The 80/20 Rule applied to social media sites would state that 80% of all results can be achieved with 20% of all sites. However, the 80 to 20 ratio is no more than a concept or a rule of thumb. The actual ratio is quite often greater than 80 to 20.

The New 80/20 Rule of Social Media Marketing Inc.com
The 80/20 Social Media Marketing Rule Stoney deGetyer

Data-driven decision-making is helping me achieve the 80/20 rule in social media. We are still refining our social media approach. I hope to find the “golden egg”, but until then, I am just striving to accomplish the 80/20 rule.
The 80/20 Rule was once the golden rule of effective social media marketing. It states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20%
We are applying an 80-20 rule in regards to our social media strategy. It is a guideline of what people will accept in business content because the rest of the content is relationship building and entertaining.
The 80/20 Rule – Pareto of B2B Social Media Marketing Ben Green on November 5, 2015 One of the oft-quoted principles of business—especially in B2B marketing and sales—is the Pareto principle, or the 80/20 rule.
Here’s how you should apply ‘The 80/20 Rule’ to your social media content: 20% of Your Brand’s Content: Include Persuasive Call-to-Actions When working on the 20% of content that deals with your brand, also include information that benefits your audience.
The 80/20 Rule is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform , educate , and entertain your audience, while only 20…
The 80/20 rule implies that only 20% of the content brands post on social media should be about themselves (for self promotion, lead generation, or advertisement), and the overwhelming bulk of 80% needs to focus on what is relevant to their community.
The 80/20 rule for social media means that you use 20% of your content to promote your brand, products and services, but you use 80% of your content to engage with your audience and give them information that is useful to them, whether it is educational, entertaining or informational.
Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule states that any business should post eight percent about the customer while only twenty percent should be about
The 80-20 rule of social media is a necessity for establishing a place online, learning the correct content to put online is key to gaining followers.
The basic concept of the 80/20 rule is that 80% of the content you post to your social networks should be original, valuable, and engaging content that is not self-promoting. The other 20% should promote your law firm and legal services with strong calls-to-action.
Although you may have your own tactics, integrating the 80/20 content rule into your social media strategy can increase engagement. It simple terms, the 80/20 rule means that 80% of your content should be tailored to your audience by providing them with value, while the remaining 20% can be used to promote your own brand.
Thus there is a secret formula 80 20 rule in social media marketing. According to this formula, 80% of conversions are generated by 20% marketing efforts. This should be a part of your social media strategy in order to get success as a business on social media. Let’s check this rule in detail.
With the 80/20 Rule in social media marketing, 20% of your strategy will produce 80% of your results. To elaborate, 80% of your marketing content should be entertaining, educational, or informative geared toward your particular audience. This content should be your best effort at building the relationship and trust between you and your following.